Accreditation Criteria
“The big difference in their approach to others' is their solid grounding in the realities of current business climate. It is one thing to apply business theory to abstract examples and quite another to put a strategic, thoughtful approach to the concerns of my business. I appreciate those consultants and trainers who take the time to know my business and then search their experience to offer meaningful examples. The Center knows how to teach innovative thought and practice” - Global Brand Manager
Becoming an Accredited Marketing Professional™ (AMP) enables you to:

• Be a recognized / accomplished / more effective marketer.

• Be part of a select group of marketers that have met the rigorous education, examination and experience requirements necessary to call themselves “AMP”.

• Enhance/advance your career and professional development opportunities.

• Communicate your expertise and credibility among your peers and the industry.

Accreditation requirements: Successful completion of six courses within 24 months.

Three Core Courses

• CME 101 Complete Brand Building Way

• CME 104 Managing Brand Equity

• CME 105 Annual Brand Planning


Three Elective Courses - A participant must complete three core/prerequisite courses and a minimum of three electives to earn certification.

• Complete and pass the in-class assessments.

• A minimum of two years of marketing experience is needed to complete or acquire accreditation.

• Students must complete prerequisite classes to be eligible for CME Accredited Marketing Professional™ certification.


A Certificate of Marketing Excellence is offered for completion of each class attended. However, seeking accreditation is not required to attend classes.

Register now to begin honing your 2006 marketing skills. For a complete roster on all the classes offered.

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