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MEET OUR EXPERTS
Gordon Wade
EMM Group - Founding Partner
Mr. Wade is one of the foremost marketing consultants in the world. After serving 10 years at Procter & Gamble, he has consulted with over 75 major companies in over 100 categories on a wide variety of marketing issues usually applying the latest proven processes and methods to diverse challenges in both goods and services.
Mr. Wade and the consulting companies he has founded have played critical leadership roles in:
- Mr. Wade is a leader in the transformation of marketing from creative art to business science. Enterprise marketing management combines IP (the intellectual property of marketing based on proven best-practice) with IT (the technology platform to enable all marketing users to employ best-practice globally and collaborate 24X7). Mr. Wade is the leading definer and codifier of the discipline, and has written and spoken on the subject extensively. He is currently leading enterprise marketing management teams for clients globally in several categories including consumer packaged goods, pharmaceuticals and financial services.
- Mr. Wade has adapted P&G's strategic development process (OGSM) and applied it to companies large and small. This relatively quick and simple approach helps companies align behind powerful strategies creating competitive advantage.
- Mr. Wade helped develop the discipline of Category Management for the U.S. consumer goods industry. Working with executives from numerous major manufacturers and retailers, he led the creation of most of the consumer analytics for Category Management used globally by virtually every consumer goods retailer and manufacturer throughout the industry today.
- Mr. Wade was the principal consultant to the Consumer Goods ECR Subcommittee on Efficient Item Assortment. He co-wrote the best-practice document published by the ECR Committee. He is widely recognized as the leading industry authority on assortment.
- Mr. Wade has developed a leadership position in the evolving discipline of customer-specific marketing, also referred to as Loyalty Marketing. He is the author of "Migrating from Category Management to Customer Management," a comprehensive monograph on the integration of these two work processes.
Peter Sealey
Director, Center for Marketing Excellence
Peter Sealey is the founder, CEO and majority shareholder of Los Altos Group, Inc. and specializes in business and marketing strategy.
His background includes over 20 years at The Coca-Cola Company where he held a variety of key positions including the role of Chief Marketing Officer in the early 90's (responsible for the now-famous "Always Coca-Cola " advertising campaign) and President of Marketing and Distribution at Columbia Pictures in the late 80's (where his releases include GhostBusters, La Bamba, Karate Kid, Stand By Me and Tootsie.)
In addition to his role with LAG, he is a member of the boards of directors and boards of advisors of a number of technology companies. He also serves as Adjunct Professor of Marketing at the Haas School of Business at the University of California - Berkeley, where he is also Co-Director of the Center for Marketing and Technology. In the Spring of 2004, Peter will join the faculty of the Graduate School of Business at Stanford University as a Visiting Professor where he will teach MKTG 392: Marketing and Brand Strategy to MBA students. He has co-authored two books: Simplicity Marketing: End Brand Complexity, Clutter and Confusion (The Free Press, New York City, 2000) and Not on My Watch: Hollywood vs. the Future (New Millennium Entertainment, Beverly Hills, 2003).
Trini Amador
CEO, Center for Marketing Excellence
Trini Amador is CEO of Center for Marketing Excellence and Sr. Partner at EMM Group.
Amador has served as a business partner/strategist to several important global brands. Seagram's, Microsoft, Brown-Forman, AT&T, Yahoo!, and Sun Microsystems are among those that have benefited from his counsel. His educational focus in business complements his broadcast, direct marketing, entertainment marketing and high tech experience, where he has held strategic positions in sales, general management, marketing and business development.
After a 10-year career in general management at Brown and Infinity Broadcasting, he moved to Advo, Inc, a $1 billion direct marketing firm. His responsibilities included VP, Business Development and Field Marketing. He was subsequently Vice President of a joint venture between The Left Bank Organization, a Hollywood-based artist management concern and DDB Needham Worldwide, working on the Pepsi, H&R Block, Capitol Records and Budweiser accounts among others.
In 1997, he joined Broderbund Software, responsible for all corporate strategic and OEM relationships, including Intel, HP, Compaq, and others.
Hunter Hastings
EMM Group - Managing Partner
Hunter is the former CEO of Emmperative and is the pioneer of the enterprise marketing management systems category. As CEO of Worldwide Magnifi, Inc, he commissioned extensive research with CEO's, CMO's, CIO's and CFO's of Global 2000 companies which clearly identified a need to improve the effectiveness and efficiency of marketing amid the turbulent changes in the business environment. He developed the concept of enterprise marketing management software (EMM) to bring to the marketing function the same technology supported productivity and effectiveness as ERP has brought to back end systems - without the painful and disruptive upheaval that the ERP systems entailed.
Following the sale of Emmperative to Procter & Gamble and Accenture, Hunter set up EMM Group in order to spread the enterprise marketing message more broadly, to advise companies on how to implement it most effectively, and how to be smart buyers of the appropriate components, systems and support offerings.
Prior to Emmperative, Hunter was founder and President of BHC Consulting, providing branding and marketing strategy to high tech companies such as Sun Microsystems, Hewlett Packard and AT&T. He was a member of the founding team at Ryan Partnership, heading the marketing strategy consulting unit and helping to build the company into a $100 million marketing services group. Clients included Mastercard, Mercedes-Benz, Michelin, DEC, Kraft, and Pepsico.
Hunter was grounded in brand management at Procter & Gamble in Europe, and was Vice President of Brand Management at Stroh Brewery Co. when that company was the fastest growing company in the US beer business and #3 to Anheuser-Busch and Miller Brewing Co.
He holds bachelors and masters degrees in Economics from Cambridge University.
David Bradley
Director, Center for Marketing Excellence
CMO of Corbis, the single source for all visual needs of to provide advertisers, editors, publishers, filmmakers, and marketers. Not just images and footage, but the services that make them easy to source, locate, and license. Prior to this, David was the Vice President of Global Solutions and Field Marketing at SAP based in New York. Prior to SAP, David joined IBM in December 1997 as Vice President, Marketing in the Personal Systems Group, where he restaged their marketing communications programs and led the strategy to convert the IBM PC business to a direct business model. In January 2000 he became VP Marketing and Strategy for ibm.com, helping to transform IBM's corporate web site into a $12B direct "teleweb" business and redesign IBM's customer web experience and interactive marketing efforts.
In July 2002, David was named vice president marketing management for Global Sales and Distribution, where he was responsible for the marketing management and strategy disciplines across S&D. In addition, he led the marketing efforts for IBM's e-business on demand go-to-market efforts.
Prior to IBM, Mr. Bradley was VP Marketing at Qualex, Inc., a unit of Eastman Kodak Co., where he had worldwide marketing responsibility for Kodak Consumer Imaging Services and helped to introduce Kodak Digital Imaging Services.
Prior to Kodak, he was VP Market Planning and Analysis at ADVO, Inc., a $1 billion direct marketing services company in Windsor, CT.
Before joining ADVO, Mr. Bradley was a consulting partner at Marketing Corporation of America in Westport, CT and a senior manager in Andersen Consulting's Strategic Services practice in New York City, where he led strategic marketing engagements in a wide range of client industries.
Mr. Bradley began his career in 1977 with Boston University, where he was associate director of enrollment services, responsible for market research and institutional planning. He has B.S. and M.B.A. degrees from Boston University.
Satprit Duggal
EMM Group - Senior Partner
Sat has a unique mix of skills and professional experience in Brand Management, Management Consulting and Technology Delivery. He has worked with some of the leading companies in the world to enable their marketing and supply chain processes through the design and implementation of leading-edge technology solutions.
At Emmperative, Sat was responsible for researching the needs of marketers and the gaps in the marketing processes. He developed the product roadmap for the enterprise marketing management (EMM) software and led a team of consultants in documenting its functional specifications in a Marketing Requirements Document (MRD). He also led a team of designers in developing the user interface for the product and was responsible for coordinating the activities of Marketing, Engineering and other teams in the product development value chain.
Prior to Emmperative, Sat was a Management Consultant with IBM Global Services. He helped clients in the CPG, retail and manufacturing industries develop IT roadmaps to fulfill their strategic goals. Sat helped clients assess the capabilities of their current IT infrastructure to support their business requirements and design an IT architecture aligned with their strategic business goals. He also helped develop the IT Strategy Methodology that is used to train IBM's consultants across the globe.
Sat was a Brand Manager in Unilever where he managed a number of large national brands in the Home and Personal care Category. He also worked as a Sales Manager in Unilever where he was managing sales and the supply chain downstream from a local manufacturing unit.
He holds an MBA from IIM Ahmedabad and an Engineering Degree in Telecommunications from Bombay University.
Peter Boland
Microsoft - MSN, Senior Brand Director
Peter Boland brings to CME an extensive background in brand management at EMM Group and BHC Consulting, Procter & Gamble, Visa International and E&J Gallo. In addition to developing household brand businesses such as Pringles, Pampers, Eagle Snacks, Bartles & Jaymes, and Visa, his experience includes significant new product development activity -- notably new beverages for E&J Gallo and New Snacks/Olestra at P&G.
Peter's experience includes aligning multiple countries around global branding principles (for both P&G brands and for Visa International). He has developed and led the execution of innovative brand equity building events including World Cups in multiple sports and the Olympics.
For E&J Gallo, his remit was more one of bringing process and discipline (and a high success rate) to new product development in an industry where that was not the norm.
At EMM Group and BHC Consulting, Peter brought process and systematization to clients in the packaged goods, beverages, technology and automotive sectors. He has designed and conducted marketing research and audits in several countries for multinational clients and has led the design and delivery of Marketing Knowledge Centers. He worked closely with Gillette, Brown-Forman, Kimberly-Clark, Sun Microsystems (on the Java brand), Standard Chartered Bank and many more brands.
In addition to hands-on experience at top brandowners, Peter has also studied management in the US, UK and at France's Ecole Superieure de Commerce, holding an MBA in International Marketing and a BA in economics from Britain's University of Kent.
Corinne Wyard
EMM Group - Senior Consultant
Corinne brings rich experience across various industries ranging from technology to financial services and in environments varying from entrepreneurial to corporate. Companies such as State Street Corporation, Addison-Wesley Publishing and a/d/s/ valued her established track record in branding, positioning and communications management. Corinne has developed and led communication campaigns around the world which have contributed to increased brand awareness, stronger stock valuation, fuller sales pipelines and ultimately higher revenues. Consumer package goods, health care and pharmaceutical clients appreciate Corinne's understanding of sophisticated marketing for a complex multi-product array to both domestic and global audiences.
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