CME 101 Brand Building Orientation & Insights (1.5 day session)
Prerequisites: None
This purpose of this course is to orient marketers to the best practice brand building process and critical importance and role of Consumer and Customer understanding to market success. more... |
CME 103 - Developing Brand-Led Growth Strategies
Prerequisites: CME 101
The purpose of this course is to help the student understand
and master the Brand-Led Growth Strategy process in the context
of the Complete Brand Building Way. more...
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CME 104 - Managing Brand Equity
Prerequisites: CME 101
The goal of this course is to enable mastery of the Brand Equity Management Process - the core of a best-practice way of brand building for both B2B and B2C businesses. more...
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CME 105 - Annual Brand Planning
Prerequisites: CME 101
The goal of this course is to facilitate the marketer’s understanding and mastery in developing brand initiatives and an accompanying Integrated Marketing Plan to meet the objectives of these initiatives. more...
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CME 106 - Promotion
Process
Prerequisites: CME 101, CME 105
The goal of this course is to facilitate mastery of the Promotion Development Process. Promotions are planned in response to objectives set by the brand marketing team and are developed collaboratively with other functions that touch the brand, including advertising and trade. more...
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CME 107 - Advertising Development
Process
Prerequisites: CME 101, CME 105
This course is designed to help the student understand
and master the Advertising Development Process. more...
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CME 108 - Media Plan Development
Prerequisites: CME 101, CME 105
This course is designed to help the student understand
and master the Media Plan Development Process. more...
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CME 109 - Consumer Insights for Customers
(CIC)
Prerequisites: CME 101, CME 105
This course is for those brandowners who must reach their
end-users through customers – retailers, resellers (VARS), distributors, dealers, and channel partners of various kinds. more...
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CME 110 - Public Relations Process
Prerequisites: CME 101, CME 105
The goal of this course is to demonstrate how public
relations is a key element in the brand building toolkit
and to ensure that you know how to use your public relations
strategy as a measurable weapon in building brand equity. |
