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MARKETING ACCREDITATION FAQs
What are the benefits of accreditation?
The Center for Marketing Excellence (CME) is an innovative learning institution that offers a training and accreditation program for marketers. CME was created by EMM Group to meet the growing demand by professionals working in all facets of marketing for ongoing practical training in global marketing best-practices.
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Why
should I enroll in the CME accreditation
program?
CEO’s are
placing new demands on marketing departments
to deliver a quantifiable return on a company’s
marketing investments. The CME has
a vision for preparing professionals
to compete in today’s business world. This
certification program will prepare you for
these new and ever-changing demands.
Currently no other endorsed program of this
nature exists outside of academia.
CME’s slate of directors and advisors include
former Coca-Cola Company Chief Marketing
Officer, Dr. Peter Sealey; former Procter & Gamble
Global Marketing Officer, Bob Wehling; and
IBM’s Vice President, Marketing Management,
David Bradley.
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Where
did the curriculum come from?
CME’s curriculum
is based on input and experience of marketing intellectual property from
EMM Group and is designed to teach participants
global standards for the implementation of
marketing best-practices. The coursework
covers a complete range of skills enhancement
for professionals in brand building, consumer
marketing, business-to-business marketing,
trade marketing, advertising, marketing research,
sales, key account management and merchandising.
CME faculty use real-world case studies and
practical exercises to help participants
measure the effectiveness of their marketing
activities.
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Is
there testing?
Yes, participants
will need to successfully complete between
four to six courses and pass the accreditation
test to advance to the next level.
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Do
I have to complete the classes within a specific
time period?
No, you
can take classes at your own pace.
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Who
is the faculty?
The faculty
is drawn from a wide range of experienced
marketers to provide a 360-degree learning
experience. Experienced industry executives
from all industry verticals provide the backbone
of the faculty, supplemented by leading global
marketing consultants. Current and recently
retired industry executives teach focused
courses on specific subject areas. Guest
lecturers from academia are also at hand.
The CME is committed to delivering the latest
and best content via the top minds and top
teachers in the marketing domain.
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What
is EMM Group?
EMM Group
is an enterprise marketing management company
that helps companies become more effective
and efficient in marketing and brand building.
The EMM Group solution includes processes
based on best-practices and world-class intellectual
property, metrics systems to monitor every
aspect of marketing, and technology to ensure
that marketers can access and use expertise
when they need it. CME is a wholly owned
subsidiary of EMM Group.
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