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MARKETING'S ROLE IS CHANGING
"Marketing is magic!" That may be the way self-styled marketing gurus
plied their trade in the past. But that won't do today. Marketing has the responsibility
of generating shareholder value by driving topline revenue growth, enhancing
margins, and leveraging the powerful intangible assets called brands.
- the
content, intellectual property, and knowledge
of marketing that can be demonstrated to
generate consistently effective outcomes.
- the
opposite of process is chaos, and the codification
of marketing processes has eliminated the
ad hoc nature of the discipline. It is imperative
for marketers to master these processes.
- it
is the nature of processes to generate outcomes
and the critical step to improvement is to
measure those outcomes, the inputs that generated
them, and the efficiency of the translation.
- marketing
has traditionally been underserved by technology
because it is a knowledge management discipline
and not a transactional discipline. Advances
in technology now make it possible to bring
new effectiveness and efficiency to marketing
knowledge management. 
OUR PURPOSE
CME offers worldwide leadership as the training
standard that marketers seek to be held to,
supported by marketing intellectual property
of an acknowledged global standard of excellence.
That's because CME certifies marketers as
having the highest skill level.
CME is exclusively able to deliver this accreditation,
having set the standard of excellence
in marketing skills development, best-practice
processes, intellectual property and thought
leadership from global subject matter experts.
Our best-practices standard is supported by
relevant case studies, exercises and marketing
simulations and endorsements from marketing
organizations that support CME's accreditation.
Built by accomplished marketers who have
defined the science of marketing, CME provides
a practical marketing development curriculum designed
to teach participants global best-practice
and implementation of the highest order.
The CME founders and faculty are recognized
experts in marketing, both in the end-to-end
brand building and marketing process, and
in its component skills, expertise and know-how.
CME also offers exposure to cases, engagement
in exercises and (practical) experience with
best-practice enablers to assist in the tasks
of marketing, tools to actually implement
those marketing tasks, and metrics to monitor
the effectiveness of marketing activity.
The CME marketing curriculum covers the complete
range of skills enhancement from introductory
to advanced, applicable to professionals
in brand building in consumer marketing,
business to business marketing, trade marketing,
advertising, market research, sales, key
account management and merchandising. In
addition, CME offers conference speakers,
core workshops, white papers and publications
as well as its famous Marketing Intellectual Property
Center, to keep marketers and the industry
updated on important industry trends, methodologies,
and technologies.
BENEFITS
CEO's and CMO's alike can have confidence
that the CME-trained enterprise/marketer
is focused on the achievement of greater
profit and knows how to deliver. Marketers
will find that, with the support of the Center
for Marketing Excellence, they have the freedom
to concentrate on meeting the demands of
their customers with the knowledge that they
are following the best-practice processes.
Marketers will have access to the best tools
and can be confident that they are learning
the best-practice processes. Best of all,
they will know, through case histories and
the vast experience of the faculty of CME,
that they are not alone in experiencing the
challenges of a process that heretofore was
more mysterious than clear.
Since CME attracts the leading thinkers in
marketing, from corporations and academia,
conducts original research and contributes
new ideas and intellectual property to its
domain, young marketers and seasoned practitioners
alike realize improvements in their understanding
and skills.
As the world moves towards enterprise marketing
management as a holistic, global, data-driven,
technology-supported method of driving EPS
and brand asset value, the marketers with
the best-practice processes will win!
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